Live coaching cohort for non-technical professionals

Build Tools and Appsthat save time or make money

A 12-week live cohort for non-technical professionals who want to use AI to save time at work, package their expertise into software, or launch a simple app of their own.

Next cohort starts May 5, 2026Limited seats, application required

20+ years

operator and cybersecurity leadership experience before using AI to build software

12 weeks

to a working tool or MVP with guided feedback and shipping pressure

3-5 hrs/week

enough to build real leverage without stepping away from your job or business

Build an internal tool that saves time, reduces manual work, or improves a workflow you already know

Package your expertise into software: an assessment, portal, calculator, workflow, or simple app

Learn a repeatable AI-assisted build process you can keep using after the cohort ends

Apply for the Next Cohort See how the workflow works

Proof-first, not promise-firstWorking examples

Working example

Interactive assessment

An interactive assessment that turns expertise into a software experience with logic, scoring, and follow-up.

Live flow

Lead capture + delivery flow

Live flow

Booking and intake flow

Who this is for

Professionals, consultants, operators, and founders who understand a workflow or market and want AI to help turn that insight into software leverage.

What changes here

You stop waiting on developers for every idea. You learn how to scope, build, test, and ship useful software with AI as your implementation partner.

The Story

You do not need a technical background. You need a better way to turn expertise into software.

I spent 20+ years in cybersecurity, not software engineering. What changed was not my background. What changed was AI making it realistic to turn domain expertise into working software without taking the long route into traditional engineering.

That matters if you already understand a workflow, a client problem, or a niche market. The opportunity is not becoming a developer for the sake of it. The opportunity is turning what you already know into leverage.

This cohort is built for that outcome. Some people will use it to save time and stand out at work. Others will use it to strengthen a service offer or launch the first version of a small app.

The goal is not to look technical. The goal is to get good at using AI to build software that saves time, creates leverage, and opens up new revenue options.

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Before

You know the problem. The build stays stuck.

You rely on contractors, developers, or wishful notes in a doc whenever you want software to exist.

After

You can scope, build, test, and ship with AI.

You know how to move from idea to working software using clear specs, better prompts, and fast iteration, even without a traditional engineering background.

What you actually learn to do

A repeatable AI build loop you can use long after the cohort ends.

Step 1

Pick a valuable problem

Start with a workflow, offer, or product idea that could save time, win business, or create a new revenue stream.

Step 2

Direct the AI

Break the build into specs and prompts, review the output, and tighten it until the software works.

Step 3

Ship and iterate

Deploy it, put it in front of coworkers, clients, or prospects, and improve it based on real use.

The Program

A 12-week build sprint for professional leverage.

You pick a bottleneck, offer, or app idea worth solving. Then we build it week by week until it is useful enough to deploy.

90-minute live session

Strategy, demos, teardown of blockers, and a clear weekly build target.

2-3 hours of build work

Enough time to make real progress without turning this into a second full-time job.

Async review and support

Get unstuck on prompts, product decisions, and debugging while the project is moving.

Recordings for catch-up

Keep the lesson, context, and demos even if a live session does not fit your week.

AnthropicCursorReplitVercelGoogle

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Weeks 1-3

Foundation

Choose a high-value workflow or app idea, set up your AI stack, and define a project with a clear payoff.

Phase 1

Pick a bottleneck, offer, or product idea with time-saving or revenue upside

Write simple specs and prompts that turn your expertise into build instructions

Get the first working version on screen fast

Weeks 4-7

Build

Turn the concept into useful software with forms, data, workflows, and iteration.

Phase 2

Break the product into small features AI can build reliably

Add forms, logic, and persistence without drowning in code

Review output, fix errors, and keep the scope tight enough to ship

Weeks 8-10

Ship

Deploy the product, pressure-test it with real users, and make it safe to share.

Phase 3

Publish on Vercel or browser-based builders and understand your deployment options

Test the experience, debug production issues, and improve reliability

Polish the UX so coworkers, clients, or early users can use it confidently

Weeks 11-12

Position

Turn the shipped build into leverage inside your role, consulting offer, or a simple software business.

Phase 4

Present the build as proof of capability and initiative

Package, price, or deploy it internally depending on your goal

Set the next roadmap so the project keeps compounding after the cohort

What success can look like

The kinds of leverage you can leave with.

The goal is not to “learn tech.” The goal is to leave with software that saves time, strengthens your offer, improves lead flow, or gives you the first version of something people can pay for.

Outcome standard

A working tool tied to a real business outcome: time saved, better service delivery, stronger lead generation, or early revenue validation.

Best starting point

The strongest projects start narrow: one audience, one painful workflow, one clear outcome. Simple and useful beats ambitious and unfinished.

Build path 1

Internal workflow tool

Replace a spreadsheet-heavy process, reporting loop, or intake workflow that currently eats hours every week.

Build path 2

Client acquisition asset

Build an assessment, calculator, portal, or onboarding flow that turns expertise into leads and better sales conversations.

Build path 3

Service delivery app

Create a lightweight app that makes your consulting or agency offer more scalable and differentiated.

Build path 4

Simple paid SaaS

Launch a narrow app for a specific user and test willingness to pay without hiring a dev team first.

Investment

One 12-week live cohort. Two ways to pay.

You are paying for 12 weeks of live teaching plus 12 months of recordings, community access, and support. Choose the payment path that fits your cash flow and commitment.

Included either way

Same live cohort. Same curriculum. Same 12 months of access.

12 live sessions

Async group chat

Curated curriculum

Project reviews

Session recordings

Community access

Lowest upfront cost

Monthly

$500/mo

12 monthly payments

Best if you want to spread the cost while you build

What you get

12 live sessions
Async group chat
Curated curriculum
Project reviews
Session recordings
Community access

Same refund window and same live cohort either way.

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Lowest total price

Pay in Full

Save $1,000

$5,000

One payment, full 12-month access

Best if you want the lowest total price and stronger upfront commitment

What you get

12 live sessions
Async group chat
Curated curriculum
Project reviews
Session recordings
Community access

Same refund window and same live cohort either way.

Apply Now

You are fully covered until 7 days after enrollment or before the second live session, whichever comes first. After that there are no refunds. Monthly members keep access through the paid period, and pay-in-full members keep access for the full 12 months.

FAQ

Straight answers before you spend money.

This is a paid cohort for professionals who want practical AI leverage, not hobby coding. The time commitment, access window, and likely upside should be clear before you enroll.

Use this section to decide whether the cohort fits your goal. Clarity now is better than buyer's remorse later.

Do I need to know how to code?

No. You need domain knowledge, patience, and the willingness to learn an AI-assisted workflow. The cohort teaches you how to scope, prompt, review, debug, and ship without requiring a traditional engineering background.

What can I build in this cohort?

Most strong projects fall into one of four buckets: an internal tool, a client-facing asset, a service-delivery app, or a narrow SaaS MVP. The best projects solve one painful problem clearly.

Can this help me make money?

It can help you build the kind of leverage that leads to money: software that saves hours, strengthens your offer, generates leads, or becomes the first version of a paid product. It is not a guarantee of income.

What tools do I need?

A laptop, reliable internet, and starter plans for tools like Claude, Cursor, and Vercel. We will help you set up a practical stack without overcomplicating it.

How much time should I plan each week?

Plan on 3-5 focused hours per week: one 90-minute live session plus 2-3 hours of build time.

What if I fall behind?

You keep the recordings, async support, and community access, so falling behind does not mean you are out. The goal is steady progress, not perfection.

What is the refund policy?

You can get a full refund until 7 days after enrollment or before the second live session, whichever comes first. After that there are no refunds. Monthly members keep access through the paid period, and pay-in-full members keep access for the full 12 months.

What is AI-assisted development?

It is the practice of using AI as an implementation partner: you define the problem, write clear instructions, review the output, fix issues, and keep iterating until the software works.

Who is this not for?

It is not for people looking for passive content, coding interview prep, or a guarantee of fast income. It is for people willing to build something useful week by week.

What happens after 12 weeks?

The live teaching ends after 12 weeks, but your purchase includes 12 months of recordings, community access, and continued support so the project can keep improving after the cohort.